Shangri La Tbilisi is located in the center of Tbilisi, the capital of Georgia. Shangri La is a part of the Shangri La Casinos corporation, which is operated by one of the most famous operators of the gaming business, Storm International. Storm International has 25 years of experience managing the casino and for this period has earned a good reputation. CEO of Storm International, Darren Keane shared his thoughts and opinions on the current situation in the Georgian gambling market.
Of course, when we first opened, our first and regular visitors were local residents, since it is necessary for some time that the new establishment is advertised among foreign amateurs of players. The most important asset for us is the well-developed Shangri La brand. In the countries of the former USSR and the CIS, every second player knows about our casino.
Also, we have made good progress in advertising our casinos in the far abroad. A lot of effort was spent and much effort was made to attract foreign customers. At the moment, our clients are mainly visitors from abroad. The market of gambling in Georgia is small, for this reason it is very difficult to maintain a profitable business, since gaming is subject to high taxes and licensing fees. If you want to be successful, it is better to keep focus on foreign players.
The Georgian market in terms of competition is very severe, this is due to the fact that gambling business is developing only in two regions — Tbilisi and Batumi. There are 3 casinos operating in Tbilisi, 13 in Batumi and 10 new ones planned by 2020. Many other operators are planning to enter the Tbilisi market, but we think this will be a bust, we hope that the laws of market regulation of the gaming business will put everything in its place.
The main achievement of the Georgian Shangri La, Darren Keane noted, is the lion’s share of the conquered market, especially in the VIP segment.